A brand asks BlueChief to manage their social media. Easy job right? Just give us your social media passwords and away we go.
The Discovery Phase
After meeting our sales team, you’re excited by the project. We’ve discussed what Social Media can do for your business and what your key objectives are. You’ve started to get contacted by more of the BlueChief team to gather further information. Both the media and design departments get in contact with to get an idea of your brand, so they can get started building your brand’s visual communication strategy.
Then you get a call from me.
Who am I? I’m the Account Management Director, and will be your main point of contact for your time with BlueChief. I oversee the account managers and coordinate client operations with the media and design departments. I build and implement the core social strategies. The long and the short of it – I ensure that you get the service that you signed up for.
When I first call a client, it’s to gather more information and get to know them a bit better. The sales team has already detailed out the scope of the project to me, but sometimes I ask the client what they think we’ll be doing. Why? I want to check if we’re on the same page of course. I reiterate what we will be working on for the first two months of the project, and try to understand the client’s motivations and issues, so as to better build the profile of my client. The more information that I can gather, the better job that we can implement.
All of the Strategies
After this initial contact, I get to work. I meet with my team to discuss the client, and bring them the full picture of the client’s objectives, the current landscape of their marketing operations, the markets that we’re targeting and the products/services that we will be promoting. We talk through how we can achieve the client’s objectives while also building a stable foundation on social, ready to achieve long term growth.
Every client is different and every project is bespoke. Due to this, we build every strategy from scratch. From advertising to buyer personas, everything is accounted for, thought through, discussed and put to paper. After all this work, I bring these strategies to the account management team, and I decide who is the best account manager for this client. Not who’s up next, not who’s best in that sector, not even who’s got the least work currently. No, I partner the personality of the client with the closest matching personality of my account managers. Why would we do this? So as to ensure that we communicate on social as if we are the client, and to do that, you have to think and speak like them.
Posting in: 3, 2, 1.
With our strategies built, our content library created and the right account manager selected, only now are we ready to start posting. The account manager runs the client’s accounts and the day to day marketing operations, while I continue to oversee and measure how the project is progressing. The whole team meets every week to see how the last week had been. We check that we’re hitting all the outlined KPI’s and to see what opportunities are available.
Social media is an ever changing place, and is only getting deeper as every day progresses. I encourage every member of my team to take chances and test new platform features. As time goes on, the connection between client and account manger grows strong, and they will do anything to ensure that they’re progressing the account faster than I asked for. It’s a beautiful thing to see.
It’s Our Way
At BlueChief Social every client is our partner and every project is our masterpiece. While I craft the route to success for my clients, it’s my account managers who bring these plans to life. They are the ones that represent the brand’s that we manage on a daily basis. The are the ones that compete for more creative content and embody the brand like nobody else. They are the ones that develop the digital personality, and build the long standing relationships with their customers.
How do I manage my account management team? I don’t. I just give them the opportunities to do what they do best.