Good Search Engine Optimisation (SEO) practices are key to supplementing your content marketing strategy. SEO bolsters your search engine ranking and it also makes your blog content easier to read and digest. It’s good practice for any digital marketer or developer directly involved in maintaining a blog or a website to understand SEO. In the instance of a developer, this person is known as the Webmaster.
So what exactly is SEO?Search engine optimisation (SEO) is an array of guidelines that are pursued by webmasters to advance their website searches and advance their ranking within a search engine. Click To Tweet
The importance of SEO is growing each and everyday for the following reasons:
- When you search for something on Google, Yahoo or even Bing, you don’t want to search millions of pages, instead you are more than likely going to click the top 5 suggestions on the first page. This is why it is important to rank high and drive traffic to your website.
- It can improve the overall user experience.
- It allows users to gain trust with your company.
- Social advancement. Users who discover your blog by searching through a search engine are inclined to post your blogs on social media platforms.
- It is extremely important for websites or blogs to use good SEO practices as it increases search traffic ranking you higher within search engines.
How do I use SEO on my blog?
The SEO plugin BlueChief recommends is called Yoast. For the uninitiated, Yoast is one of WordPress’ most downloaded plugins. It adds SEO functionality to your blog making it search-engine friendly.
When Yoast is downloaded and installed to your blog and you navigate to your posts, you will notice a column named SEO. This column contains a dot of how Yoast has rated your post for SEO kindness. This is typically described with a ‘traffic light system’.
- The green dot you will see mean that your post is SEO friendly.
- The orange dot your post is SEO friendly but you can make improvements.
- The red dot means that your post is not SEO friendly and needs to be reworked.
The Traffic Light system also includes a grey dot. This appears when you neglect to provide Yoast with with any SEO information (such as a chosen keyword).
The section below your blog post is known as the ‘General’ area. This area is where you will add your blog title, meta description and your focus keyword. Once you’ve added these, Yoast will evaluate your post and analyse how many time you have used the keyword you have specified. This aids you with ensuring you are using your focus keyword enough.
A tip for setting your focus keyword is to use the keyword you desire to target for that specific blogpost.
Whats a slug?
A “slug” is the piece of the URL that distinguishes that post. So if you have yoast.com/wordpress-seo, the URL for our WordPress Search Engine Optimisation article, then WordPress SEO is the bit that identifies that page as being our WordPress SEO article. It’s what our system uses to recognise that it has to serve you that specific page. It’s the defining part of the URL. –Yoast
One of the most important aspects to consider when adding SEO to your posts, the meta description is a summary of everything you have wrote in your blogpost in 160 characters. Shorter than a tweet, making it difficult to summarise everything but provides knowledge to your users about your pages content. Search engines show the meta description in search results mostly when the searched for phrase is contained in the description.
Images, Images everywhere!
Images make your blog post powerful and supplement good SEO practices. Your blog post should contain images related to your content topic. It’s extremely important that you tag those images accordingly filling out the alt description. This will aid your SEO ranking.
Of course, its not just as easy as picking an image and leaving it at that. You also have to choose an appropriate file name. You should never leave your image as the default name it has already given. If the image is of Big Ben in London name it big-ben-london.jpg. The keyword here being Big Ben and is it also the main topic of the image you are using.
Once you’ve completed setting your focus keyword, you will be issued with an analysis tab. This tab provides you with feedback of how well your blog is written and how search engine friendly your post is. It is broken into three categories: Problems, Improvements and Good.
The type of feedback you will receive includes:
- Have you targeted your keyword correctly?
- Does the meta description contain the focus keyword?
- Ensuring the meta description a nice length
- Does the Search Engine Optimisation title has a nice length?
- Has the focus keyword appeared in the URL for this page?
- Have you used this focus keyword before?
In other words, Search Engine Optimisation is a way to advance your blogpost/website so that search engines such as Google will comprehend and give you a high ranking. Ensuring your SEO approach is done correctly can drive more traffic to your website.
BlueChief is a social media and brand management company that specialises in video production, design and advertising. In need of some digital marketing or social media strategy advice? Contact BlueChief CEO, Shane McCarthy at (086) 466 5014 or email firstname.lastname@example.org.