Web Design Trends of 2018

December 13, 2017
Posted in Design
December 13, 2017 Shannon McNamara

Web Design Trends of 2018

In 2017, designers began to develop clean and simple websites for better mobile accomplishment. Image-heavy websites are slow to load and hinders mobile users. During 2018, the spotlight will be focused on designing and developing clean, straight-forward yet effective websites that are well optimised .The percentage of mobile users is increasing and mobile-first design is now the most important aspect of a web design trends.

Design Trends of mobile first design


Mobile First

In 2016, 43.6 percent of all website traffic worldwide was generated through mobile phones, up from 35.1 percent in the previous year. Click To Tweet

The priority of web design has a new basis and that is to ensure your website is mobile-friendly. This trend has become increasingly popular over the last several years and I’m pretty sure it’s going to be the most popular trend for another several years! Google have slowly implemented it’s mobile-first index.

This means Google with develop and rank it’s search listings based on the mobile version of your websites content. 

If you want to rank high on Google you must have mobile-friendly design!

Responsive Design

Is it even considered a trend or a basic rule to web design?

Responsive web design is an accession to web design which makes web pages contribute well on a array of devices and screen sizes: mobile, tablet, laptop and desktops. On top of that, 2018 is guaranteed to be the year of Virtual Reality. Is your website ready for this new technology design?


Virtual Reality websites design

Fonts & Bright Colours

To focus on these design trends, you need to stand out from the crowd. That includes standing out with the font you use across your website. Fonts that are going to take over 2018 are bold fonts. Bold fonts can aid a user to focus on content, while the use of while space compliments this font making it easier for your user to read through.

Another way to stand out from the crowd is to use eye-catching colours. White space, bold fonts and bright colours are a perfect trio. Your ultimate goal is to develop a pleasing experience for your users.

Random Grid Layouts

Grid layouts grant a simplistic style for all developers and designers. It allows designers to interlace all the elements of a web page together, providing each page with a consistent theme and making navigation for its users accessible.

The theory states: the easier it is for a user to navigation across your website, the longer a user will stay on your website.

Recently, website design has been taking over by Content Management Systems (CMS) in other words, WordPress. But, as of 2018, this adaption of using grids will greatly advance to using irregular grid layouts, providing impartial space and even more modern layout options.

Basically, a new twist on simplicity making the content you produce across your website readable and accessible.

Random Grid Layout Design Trend


In 2018, the key design trends will be  simplistic yet effective. Responsive websites will densely be created with mobile-first in mind. These designs will follow all the up and coming design trends. Are you ready for 2018 and all it has to bring to web design?



BlueChief is a social media and brand management company that specialises in video production, design and advertising. In need of some digital marketing or social media strategy advice? Contact BlueChief CEO, Shane McCarthy at (086) 466 5014 or email shane@bluechief.ie.

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Shannon McNamara

Shannon is the sassiest member of the team and a Chief among web developers. If you can imagine it, she can build it! Master of all trades she designs as well as, develops.

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