The 10 Commandments of Social Media

The 10 Commandments of Social Media

When it comes to social media as with many things there’s a right way and a wrong way. The era of sell sell sell, look at me on social media is well and truly over. If you’re still doing this in 2016 then chances are you’re not going to be doing social media for very long. To get the most out of your time on whatever networks are of concern to you it’s essential to follow these 10 commandments of social media that were highlighted at the Social Savvy Conference earlier this year. These should form the foundation of all your strategy, tactics and interactions on social media.

10 commandments social media

Thou Shalt Embrace Social Media With Open Arms, A Warm Heart And A Hungry Mind

To start off on the right foot it’s essential to have a glass half full approach. So for Twitter your first reaction shouldn’t be:

“Oh god what if someone trolls me for something I say!!!”

Thats what the block button was made for. Have a positive mindset, when engaging with people, to begin let them know you’re new to the network (people are always open and willing to help newbies). Reach out and engage with people you know offline, if you’re struggling to find people check out a popular hashtag. I myself take part in 1-2 Twitter chats weekly and the return is great in terms of expanding my network.

It’s also important to remain hungry on the networks, learn as much as you can whether it’s on industry news or the latest trends on that network (1 word for Facebook start creating your own video). Keep this positive mindset and just stay the course. Remember it’s a marathon not a sprint.

Thou Shalt Engage With People And Brands Consistently

I’ll relate this to myself. I like sport and keeping some sort of level of fitness. How do I do this? By exercising consistently!!!


The same is true for social media. Set yourself a table of things you want to do on a week by week basis AND STICK TO IT!! By doing so what starts off as a challenge becomes a routine and as a result engaging with and reaching out to people and brands becomes second nature to you. It’s also important to mix your engagement between faces (people) and logos (brands). Very often by interacting with the logo you get the chance to engage with faces.

BlueChief Tip: Have the same image across all your networks so people can identify you ASAP

Thou Shalt Not Broadcast – Your Flock Will Not Follow

Nothing will turn people away as quickly as if they connect with you and straightaway you interact with them via a sales pitch. My Twitter messages is a graveyard of such messages as well as automated messages (don’t ever use these either because they can backfire). I will go through my messages however if your first engagement is

“Thanks for following, have you tried our new blah blah blah blah blah” I’ll unfollow you. This goes across the board. Create real relationships through actually engaging with people and saying hello.

Thou Shalt Use Social Media As A Support For Sales And Marketing

It’s important to remember that all these networks are only a tool. However as with a hammer and chisel when used right it can be a terrific tool. Whether it’s finding primary data for market research through engaging with customers or getting a feel for trends in your industry or as a tool to engage with potential customers or providing customer service (this is too often overlooked by businesses) social media can help you do all these things at click of a button and in real time!!!

It’s important to remember that all these networks are only a tool. However as with a hammer and chisel when used right it can be a terrific tool. Whether it’s finding primary data for market research through engaging with customers or getting a feel for trends in your industry or as a tool to engage with potential customers or providing customer service (this is too often overlooked by businesses) social media can help you do all these things at click of a button and in real time!!!

Thou Shalt Never Take The Process Of Social Media In Vain

If there is one word I’ve gotten used to hearing the in the last couple of months its processes. Whether it’s social media, business or even sports the word keeps cropping up and rightly so. By identifying problems and putting processes in place to help overcome these its pays to put the work in at this stage. It’s also important from the point of view of being able to show and teach others what you did and how you did it. So never ever overlook the processes you put in place (also if someone could find another word for processes I’d be eternally grateful!!).

Thou Shalt Partake In 20-30 Conversations Per Week To Build Worthy Relationships

(Mission Impossible music playing in the background) Your mission should you choose to accept is to get out there and engage with 20-30 people weekly. This relates back to the consistency. By getting out there and engaging with people you start to build relationships. Whether these are potential customers, someone you met at a networking event or influencers by reaching out and engaging with them you build tangible links. Go on send that tweet and see if they’ll communicate with you. This tape will self-destruct in 5 seconds (sorry got carried away)

Thou Shalt Not Make The Cardinal Sins Of Lacking Personality, Being Boring And Pissing People Off Online

There are hundreds of millions of social media accounts out there, what are you going to do to make yourself stand out. For me on Twitter GIFs are how I show my quirky personality. When people are talking about these offline I know I’m doing something right. Take stock of your own personality traits and see how you can bring this across online. You can also stand out by creating terrific visuals (thank you Instagram). Either way find out how to make your voice unique. It’s also important to spice things up so don’t the same content all the time.

It’s also important to remember the first of the 10 commandments if you go on and just give out about everything then stop doing this. Instead of complaining about the weather see if there’s a fun way to do this that will get peoples attention. Nothing’s more annoying on social media than a misery guts!!!

Thou Shalt Use Videos, GIFs, Memes And Images To Modernise Your Message

We’re in the era of the video wars, all networks are using them. So look at your business and see how you can harness video (behind the scenes is a good start). Few things beat humour and this is where GIFs and Memes come into play. If you’re stuck for ideas check GIPHY (a terrific tool) and Imgur Meme generator to see what’s trending at the moment. They’re a terrific way to add your personality to the discussion.

Thou Shalt Not Employ Inexperienced & Untrained People And This Blame Them For Poor Results – It Is Not Their Fault

Up until recently the key reason an individual was given control account of a social media account was because they were already on the network. If this is the only reason then you’re on big trouble. Just because someone is on Facebook casually doesn’t mean they know the intricacies of making the best use of images, video and how to maximise your ad budget. The same goes for other networks. Each has their own unique traits. It’s vital that your social media manager has experience on the ins and outs of said network but that they’re also trained as well. Social media is moving faster and faster. Updates are happening so quickly and in such numbers that we do a livestream every week to help keep people up to date. Thats why experience and training are essential.

Thou Shalt Have A Social Media Strategy, Set Down Targets And Measure KPIs Monthly Or Quarterly To Get The Best Results

Would you go through a full year without doing a budget? Of course not, so why would you not have a similar strategy for social media. Too many businesses have viewed social media as an add on to their existing efforts. This has to change. It is as much a core part of your marketing as traditional (insert SnapChat Stat from Forbes). Thats why it’s essential to plan out:

  • What are your goals
  • What networks you’re going to use
  • Who will be doing it
  • What they will do daily/weekly/monthly
  • What the ad budget will be
  • It’s also essential to measure the KPIs
  • Engagement
  • Link clicks
  • CPC and CTR

Measure these monthly or quarterly. The tools are there for you. It’s up to you to use them. Otherwise it’s like throwing something on at a wall and hoping it sticks. Learn all the time

Go Forth and Spread These 10 Commandments of Socal Media!!!

Well there you have it if you’re just starting off on social media or are looking to up your game these 10 commandments are good points to help kick off your new cycle. For more info why not check out our Social Media for 2016 Slides and see how we can help you work on your social media and these 10 commandments.