Google Analytics is the go-to resource to find out about the people who are visiting your website. It gives you information like how many people are visiting (new or returning), where they have come from (city or country), which days or times are busiest (chart by hour, day, week..), whether figures have improved compared to previous periods, real-time information so you can see visitors on your page right now, and so much more.
Google Analytics is free and very easy to set up. If you have had your website built for you and it did not come with Google Analytics tracking installed, your provider should be able to include it for you at little or no cost. If you have access to your hosting, it is easy to do yourself following Google’s instructions here. If you are using something like WordPress, you can install a tracking code yourself from the administration panel, please search yourself for the correct instructions for your particular setup.
Now that I’ve briefly covered the “What”, and the “How”, it’s time for the “Why”.
Google Analytics: Why you should care about it
In a sentence, because knowing who is coming to your website, when, for how long, and from where is the quickest, cheapest, and best method of growing your website’s reach and appeal – ultimately growing your business. Whether you sell online or not, tracking your website visits gives you a free way of monitoring your business’ health and allows you align to your target market or even discover a new one.