When it comes to social networks one thing I’ve learned over the last year is that the simpler you can describe something the better. We all have short attention spans…………wait sorry lost my focus there for a second. If you can get your message across in a simple way then choose this. So how does this apply to the million and one social media channels?
From Facebook to Twitter it’s crucial for businesses to identify the right way to use these to make max use of time and resources. I’m going to go through the key channels and describe them to you with one scentance. I’ll also discuss these one liners and why I believe them to be true with a few examples as well. So let’s get started.
Facebook – If you’ve to choose one network choose this one
I’m not going to spend too long on this because I’ve discussed it in my blog about advertising. The quote is said in that stays true:
“Advertise on whatever platform your customers are on, and Facebook.“
It’s a numbers game and Facebook is the biggest beast out there. Do a quick survey of your family and Facebook will be the one that everyone is likely to be on (at least that’s the case for me). Not only that but it will be the one people spend most of their time on.
The moral from this? You want to be where the audience is. There are some big things happening with Facebook so if I was to give you one tip it would be to create as much video content as possible. Before you have any questions go to your newsfeed and have a quick scroll through. The vast majority of content will be video. Need I say more.
Twitter – This is the best social network for finding content and news
I’m saying it’s better than Google for up to date content and I’ll stand by that. It’s real-time nature makes it a fantastic tool. Now it hasn’t been plain sailing for them recently (understatement) however the image below shows the number of tweets gone out by 17:34 on November 10th on that day so far.
That is huge numbers. So ask yourself if there’s that much content going out surely there’s some that I can use. My one tip in this regard is to combine Tweetdeck with Lists and Twitter Search.
Instagram – The channel for user generated content
Please note – This is the case if you have a location that people can tag themselves in. From this perspective it’s a great tool to harness. If people tag the location reach out, engage and share that content. Help build a community on Instagram who will engage with you and spread the word. The endorsement side of Instagram is interesting to say the least
If you don’t have a physical location then Instagram is where people go to unwind. They go to scroll through posts from sports teams, media accounts, bloggers, vloggers and personalities. So if the audience is on Instagram my tip would be utilise hashtags in posts + ads.
SnapChat – Document and Record
During the last year I’ve been using SnapChat heavily and have been doing what everyone should, A/B testing. While planning and staging Snaps was interesting the challenge with this is the time it takes to do. If you have the time by all means do this. If you don’t though think of SnapChat like a documentary. Decide on the theme you want to use. For example my theme is being a marketer in a startup. Show people behind the scenes. From work you might be doing to any events you go to take Snaps and show people the raw side of business (this is what SnapChat is made for). So my tip is work out how much time you have and pick the best option.
YouTube – People go here to browse videos so set up Channel You
At lunch and when I go home in the evening one of the first sites I go onto (after taking a timeout from all things social but that’s for another blog) is YouTube for the simple reason that for me and many others it’s the equivalent of browsing tv. What’s the lesson from this? Once again be where you’re audience is. Now if you’re asking the question:
Does this mean I have to create video on Facebook and then create content on YouTube?!?”
The honest answer is yes. However use the same content on both!! If you’re looking for another to utilise YouTube then I have a one-word answer for you, Google. If people are searching on Google and because you’re using video and no one else in your industry the video appears on page one then use this SEO tactic. You can also use the video on other networks ala Twitter etc. So my tip for this is if you have video content that hasn’t been posted on either Facebook or YouTube create a schedule and post it up on both.
LinkedIn – It’s your Online CV
The number one thing that LinkedIn is relevant for now is building up your CV and portfolio. The best way to think of it is your interactive CV. So if you are involved in a big project such as organising an event or doing a talk like I am next week (no pressure) add it to your profile.
This is a general tip for anyone working. If you’re a student then LinkedIn is useful to reach out to potential business you want to work with. Adapt the network to meet your needs
Google Plus – Why are you on Google Plus?????
I refer back to the sentence above and the image below
How do you use these Social Networks?
So there you have it. From Facebook where most people are to Twitter as the best place to find content these are how I view the various social networks out there. Need help identifying your one line strategy? Why not contact us and see how we can work through and identify your online.