Christmas is coming quick and fast. ‘Ho Ho Holy crap he is writing about Christmas in June’. Don’t hate me because I said the C word, I am doing so for good reason.
Have you thought about promoting your business online on the lead up to the festive period? Do you want to make Christmas 2015 your busiest yet? Then you should be thinking about your Christmas social media campaign’s now!
Christmas is notoriously many businesses busiest time of year. Now more than ever brands are utilizing social media more and more with festive themed campaigns on the lead up to Christmas. Businesses and brands need to get creative to build and maintain a relationship with their customers instead of just selling a product or a service while at the same time showing its human side. Like me, many people leave their Christmas shopping until the last minute. Others however start their shopping well in advance, they like to be prepared. The same should be said for businesses when preparing their marketing offerings for the lead up to Christmas.
It is because of this I am going to speak about the importance of planning social media campaigns for Christmas well in advance and also highlight some powerful social media statistics.
Successful Campaigns need adequate planning
Social media campaigns can be broken up into 3 stages:
- The Planning,
- The Undertaking &
- The Aftermath.
The planning is the most important and often the most difficult part which contributes largely to the success or failure of a campaign. You know the old saying ‘The early bird catches the worm’. With social media it is not only your competitors you are trying to battle, it is every other brand online as well. Almost every business and brand has a presence on social media now, so to stand out, businesses need to be strategic in their approach. Planning your Christmas social media campaign well in advance and aligning it to your social media and business goals is key to its success.
These goals must be measurable and easy to track. If anything does not go to plan it will be easy to monitor and adjust as needs be. If something is not working then adjust it accordingly. By planning social media campaigns early, it lets you find a problem and fix it before it is too late.
If you ask any brands chief marketing officer when they start planning their Christmas campaigns they will tell you January, February at the latest. So you are already behind the big brands, it is time to start planning now.
Areas to plan include:
- What platform to use.
- What Hashtag will you use.
- Language to use.
- Start and end dates.
Consumers think about Christmas early too.
While many businesses are well prepared for the Christmas period, there are still plenty who are lagging behind. Don’t let yourself be that business. Planning early lets you be seen and heard while acquiring new customers and followers along the way. Early planning can mean a big increase in sales. Statistics show that companies who start their Christmas marketing campaigns early are the most profitable.
Christmas means people are constantly on the look out for gifts for friends and family. Many consumers like to spread the cost of Christmas over a number of months. Many retailers pick up on this and often start introducing Christmas themed marketing as early as October. Twitter released figures which shows that 54% of its UK users have started thinking about Christmas shopping in October and by November 83% of users have made their first purchase.
The Power of Social
Below I am going to outline a number of statistics about how Social Media influences purchasing decisions.
- According to Hubspot, People are 71% more likely to make a purchase after a referral on social media.
- Forbes found that 78% of people they surveyed said that a businesses social media posts influenced their purchase.
- SproutSocial found that out of 53% of consumers who said they use Twitter to recommend companies or products in their Tweets, 48% bought that product or service
- Out of 12,000 people surveyed in the US & UK by Market Force, 80% said they would try new things based on the recommendations of their friends online.
- They also found that 74% of people surveyed encourage friends to try new products.
With these powerful statistics it is no wonder that big brands are thinking about their Christmas social media campaigns from 26th of December onwards. Social Media holds the key to increased profits for you and your business, especially on the run-up and during the busiest time of the year.
Now is the time to start planning and make Christmas 2015 the most successful yet for your business. Contact us today and find out how we can make this happen together.