How testing your video content will give you the best results.

How testing your video content will give you the best results.

There is no denying that video content is huge right now. It has been for the last few years and will only continue to grow.

The market or even better YOUR customers demand it and it needs to be integrated into your Social Media and marketing strategy.  69% of total internet traffic will be video by 2018

video content

You will need to take into account factors such as where your customers view their videos, for example, if they watch on their laptops, desktops, tablets or on a mobile device. As Lindsay Kolowich from Hubspot noted in her blog,  92% of mobile video consumers share videos with others. This has to be a great thing for brand awareness and getting your message out there. 

You can offer your customers value through video by offering them advice, tips, ideas etc. Don’t sell sell sell to them through video, unless of course, you are using paid video advertising as part of your strategy.

We recently started a video series at BlueChief Social called ‘Top Social Media tips’ and our goal with this video series is to offer our followers and customers value through our knowledge and understanding of Social Media.

We are in the testing phase at the moment, trying out different ways of shooting our videos and incorporating factors such as the best time to post and what platforms are best suited to each individual video, as well as what types of video content gets the most engagement.

Over the next few weeks, we will have a better picture of what works best for us. If you want to integrate video content into your own Social Media and marketing strategy, you should also have a plan to test out different variants to see what will work for you and your business. It is very important to do this so you don’t end up wasting time and resources in the long run by posting video content that is not getting any reach or engagement.

I have three tips for this testing phase that will help you get started with making your video content.

  1. Build a video content framework.
  2. Vary the location of your videos and shoot them for different lengths
  3. Try some opportunistic videos.

Build a video content framework

Before you begin shooting video content you will need to build a video content framework. You will then be able to clearly see what video content you have made and what changes you need to make in the future. You can easily do this by making something as simple as an excel or google sheet and adding headings such as the following:

  • Date
  • Time
  • Length of video 
  • Interviewer
  • Platforms (eg. Facebook, Twitter, Instagram etc.), viewer persona and call to action.

You can customise these headings to suit your own video content framework.


Vary the location of your videos and shoot them for different lengths

Try to change up where you shoot your video footage. For example, if you have made some of your videos in your office, try making the next one outside or in a different setting (depending on where you are located). This will give you a better idea of what your viewers like based on their feedback and engagement with the video post.

Make your videos different lengths. This will depend on what platform you want to post your video on. For example, if you are posting to twitter, the maximum video length is 140 seconds. Instagram is 60 seconds and Facebook is a maximum length of 45 minutes.


Try making opportunistic videos

Essentially this means making video content on the spur of the moment, without planning. These videos could be made for things like offering a tip of the day, a promotion of the day, a new product launch to get people interested and excited, a special offer, a piece of advice or simply to offer your help to your customers and viewers. Try and be yourself in these videos and let your viewers see your personality come through. They will feel that they are building a connection with you if they are able to identify with you on a personal level.

Ultimately, your goal while making your video content is to figure out how you can make this part of your overall Social Media and marketing strategy. By carrying out the testing phase above, you will be able to monitor your video posts and through analytics, be able to see what gets the most reach and engagement.

Overall it’s important to be creative with your videos and don’t be afraid to put yourself out there!

Want to learn more about Video Content?

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