The Importance of using Video on Social Media

The Importance of using Video on Social Media

Here’s a quick question for you: What’s the second biggest search engine online?

Answer: YouTube

YouTube is THE video network that people use. 100 hours of video is uploaded to YouTube every minute. For some people (including myself) watching the latest video is as much a part of their daily routine as watching the TV.  While businesses have adopted social media and are using it on a regular basis it is still something many have to adopt.

It is important for businesses to:

  • Set up Channel You on YouTube
  • Have video as a central part of their business online
  • Not just solely use YouTube
  • Start using video straightaway

In the past the time, cost and experience needed to record, edit and publish a video has been a big stumbling block this is definitely not the case now. The advances in smartphones technology have created some terrific opportunities for business to help stand out from the crowd.

My YouTube Channels

Create Channel You on YouTube

When you sign up on Gmail you automatically get an account on YouTube. This allows you to create a channel. The best way to think of this is the same as your business page on Facebook and your Company page on LinkedIn only in video form. Create and upload promotional pieces. It is important though not to just sell sell sell. Why not add value for current and potential customers with How To guides. Think about FAQs that people have for you and answer them. You can also create a Vlog (Video Blog). If there is any topics of interest at the moment do a short vlog giving your thoughts or advice to people. The best thing is you will have a lot of the existing knowledge needed. Whatever industry you’re in you can use video to help people.

Channel YouTube


Video should be central to your business online

Think about it, if a person is given the option between watching or reading they will pick watch most of the time. One of the best things about video is how you can use it across a variety of channels. You can also use it again and again. The best bit of advice I can give is use them on all the online platforms that you’re on. Whether it’s your website or a social network videos can help you stand out straight away and get your message across as quickly and easily as possible.

Video Online Pyramid

YouTube and other video forms

While YouTube is the main tool used a word of warning, these videos don’t work as well on Facebook for the simple reason that Google owns it. Instagram is a terrific tool to use in your arsenal as it is short sharp and sweet. The fact that Facebook owns it means it’s ideal to use on your business or personal page.

Start using video today, it’s never been easier

Video has and will continue to grow. From YouTube to Instagram to Vine there has never been a better time to start using this powerful tool in your marketing campaigns. If you have any questions or want to find out more about the services that we can provide you then check out our homepage. You can also find us on Twitter.

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